Have you heard the latest marketing must have?
(Hint: It’s about writing your story)
You see, in an over-crowded marketplace there is only one thing that is completely unique to you and will not be made up of other people’s ideas and solutions… and that is the journey that got you to where you are today.
And by your story I don’t mean any old story, I mean the story that got you to where you are today, doing what you do. For most people writing your story can be a bit daunting and somewhat scary. It was for me.
In fact, laying yourself bare and being open to people’s opinions, views and judgment is one of the scariest things you could contemplate doing, which is why it is not for every one! But, when you share your story, magic starts to happen.
And be surprised, because people really do want to hear about your story, and why you are an entrepreneur doing what you do. People buy people, and you are your story. Not only that, your story will inspire others who read it, and your ideal client will resonate with it.
It was only when I started to share my story that my business attracted more of my ideal client, many were in a similar situation to the one I was in all those years ago, and they wanted to work with me.
I have to tell you to, sharing my story was the hardest thing I have ever done. I started off small, on webinars and on my website, then I went to standing on stage. I have cried on stage, I have frozen and I have chickened-out telling my story when stood in front of a live audience.
It took working with my coach for many months to get me to stand powerfully in my current life and open up and let the world know what I had been through. I felt like I was throwing myself to the wolves to be judged, criticized and laughed at.
Today I want to share with you how to begin on the journey of writing your story. No matter how great or bad your life has been, writing your story is cathartic, empowering and enlightening.
First – Tap into your emotions.
If your story is void of emotions then people will not ‘feel’ it. You will not feel it. When you write it do not think you are writing it for others, but for yourself. As you sit to write your story do not see it as a marketing piece. I found the more feelings I put into writing my story the more therapy I felt I was having. In fact, writing my story healed many of the wounds that were still left from experiencing it.
Next – List the turning points.
We don’t want to hear about what school you went to (unless it is relevant) or your earliest memories, but we do want to hear about the major turning points in your life. The places you have been where you are standing at a crossroads and the decisions you made marked a significant turning point in your life.
Then – Go deep in the first draft…
Write everything down that has happened to you that you think might be relevant, having one memory will lead to you having others pop up, so trigger that action. You may not use all of the information but there was purpose behind every moment you think is significant – even if it doesn’t make the final edit.
See, hear and feel it.
Make sure you use all your senses when you are remembering back through the decades. How did that feel, how did it look, how did it sound. Again, using the senses will not only enable you to get more detail, but you will enrich your writing.
Have a theme.
Your story will have a theme and, as you write, it will become clear which is yours. Themes could include acceptance, courage, perseverance, co-operation, compassion, struggle, honesty, kindness, loyalty and rags to riches. If you have a theme to writing your story it is easier for people to understand and is the central part of your story. You may discover more than one theme; however there will be one which stands out above the others.
And most importantly – it is about telling a story.
If you are anything like me you may have hundreds of parts to your story. You may have wept for England and been an emotional wreck as you wrote it, but have you told your story? As you begin pulling all your work together make sure that you are thinking about who is going to be reading it. Will your story connect and resonate with your reader? Does it demonstrate why you are the person to help others overcome their pains they are going through?
Nothing is so warm and inviting, yet so poignant and challenging, as a powerful story well told.
Your story needs to be written and shared; it is your responsibility to tell your story, not only for your sake but the benefit of others.
Stories change people’s lives. They shape entire cultures.
Start your story today…