Whether you want to call it your marketing message, your LinkedIn summary, your brochure wording or your home page blurb on your website – it all boils down to one thing.

What is your core business message that you want to share?

Can you answer this question? Do you have real clarity on what you do for the world, the message that you want to bring to the world?

Because having a meaningful business that attracts a fabulous income must stand for something.  And you need to know what you stand for, and how to articulate it.

The world is changing at a pace and scale like never before. We don’t know what our world will be like in 20 years, there is no way we can predict what will be invented by whom or for whom. We don’t know what will be completely destroyed, or the effect that one small shift might have on the planet.

An example of this is in the YouTube video How Wolves Change Rivers (I will put a link at the end of this blog for you)

But we all have a chance to make the world better, to stand for something greater, to help the planet and the people on it.

But we cannot do this if we don’t know how to share our message.

I want you to imagine that you have 30 seconds to get your message across to a room full of potential clients, businesses, or possible joint venture partners.

You don’t have long, so you are going to have to say something that hits a nerve with the room.

So ask yourself this question, what could you speak about for hours that comes naturally for you?  What makes you angry, or what makes your heart sing?

If you were to stand up on your soap box what would you be saying… what is the difference you want to make in the world…

Fill in the blanks:

The best way to ____________ is to _____________

But then take it down a level to really get to the core of your message.

The best way to ____________ is to _____________

For example:

The best way to have a successful business is to align it with your purpose in life and something you are passionate about.

Then to take it down a level:

The best way to find your purpose and passion is to awaken your magic. The best way to awaken your magic is to look deep inside you and create a meaningful business that you love! When you love what you do you are happy to give more, share more and be more!

My core business message is awaken your magic to create a meaningful business and have a fabulous income.
So what are your two levels (or more) that you stand for?

If you are unable to articulate what you stand for, you will not be able to build a tribe and attract followers.  It will be difficult for people to help share your message if you can’t tell them what the message is.

It is important to remember that this is not your full ‘Pitch’ but this is the backbone of your business.  Your core business message is very different from your ‘title’. You can see I did not once mention I was a marketing coach.

I would love to know the message that you bring to the world.

Whether you are already a highly successful entrepreneur or are just thinking about building a business you need to be clear: Standing for something does not need to be a trade off. It is a way to create solutions, attract top end clients and talent and grow your income that is healthy for our economy, environment and our standard of living.

Just imagine what the world would be like if we all created our dream lifestyle business that had a meaningful impact…

Here is the link for the YouTube video – How Wolves Change Rivers

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