While these two words sound the same, it’s important to determine the difference and apply both to really up your game in building your business! Consistency creates trust with your customers and clients.

While persistence is the acknowledgement that not all your customers and clients are ready to work with you right now, but that doesn’t mean they won’t be ready at another point in the future. Find out more by watching below.


So, by combining consistency and persistency, you will maintain that level of trust to ensure that when the time is right for that customer, it is you they will want to work with!

Let me know how you’re managing with them, and if you need any help in making your Consistent Persistency Plan, make sure you get in touch with one of the team!