The Biggest Lesson We have Ever Learnt. Please read as it WILL also effect your business if you are not aware of Trademark Laws….
Freedom is one of our five key values.
An important part of freedom is the freedom of information and transparency in business. We have had a lot going on behind the scenes and we want to share what has been happening with you, our loyal fans.
Since 2012 when Matthew came on board the company has changed, evolved, rebranded and grown. Most recently you will have known us as Corporate Escape. I completed the first draft of my book a couple of weeks ago and we decided it was time to protect our intellectual property.
Intellectual Property Law is a vast and complicated thing, especially in this digital age. We visited Shireen Smith from Azrights, author of the books Legally Branded and Intellectual Property Revolution, to find out the best way to protect what we had built.
Unfortunately it came to light that we were not the first in the space when using the term Corporate Escape. Even if we managed to trademark it, because the term has been used by another UK business since 2012 at any point we could be told to cease and desist. Using the term Corporate Escape would leave us vulnerable to litigation for the life of our business.
Just as Mark Zuckerberg was sued by the Winklevoss twins after Facebook went global, the same could happen to us.
It is with this in mind that we had to make some difficult decisions. Once the initial shock, disappointment and anger faded we sat down to come up with a strategy.
We took our business apart piece by piece and analysed it closely. We revisited who we serve, why we serve them, what our clients pains are and our core values.
What we discovered is a mission statement and clarity that has given us and the team huge momentum and goals for the future of the business and our “Tribe”. In fact, our mission is stronger than anything previously encountered.
Here are the 5 Core Values that underpin the business:
Our business supports our family. And our team and clients become our family. It is so important to surround yourself with likeminded people, that we get to know, like and trust. People that we share good times with, and create memories that last a lifetime. We work to live, not live to work. This is culture that we have created over the past four years.
What is the point in living if it is not fun! It is so important to love what you do and do it in a way that you love. Incorporating joy and happiness into your work gives you better results, lasting commitment and outstanding success…
As the saying goes, if you love what you do you will never have to work a day in your life again!
If you are not in profit, you haven’t got a viable business. In fact you just have an expensive hobby.
Getting paid a fair price for superb value is a must for everyone. Freedom also comes when you don’t have to worry about money. A survey was done a few years ago and the average earnings for happiness is around £83,000 in the UK, $75,000 in the USA. Being financially independent will make you happy. But you also don’t need millions! (unless that is what you really want!).
Leaving a legacy for our children and generations to come. It is important to be part of something bigger than yourself.
What will you leave behind?
We want the freedom to choose who, when, how, why and where we want to live, work and play. We truly believe the saying if you aren’t growing you are dying, and we will continue to grow ourselves, and our business, so that we have even greater freedom, and can help others achieve this freedom for themselves.
We have been calling the methodology that we teach our clients The FreedomPreneur™ Methodology, so it seemed right and fitting that Matthew, myself and the team are not only entrepreneurs wanting freedom, but entrepreneurs that champion it for the world. We are FreedomPreneurs™.
And it is with great pride and excitement that we launch the FreedomPreneur™ Business Academy. And with the launch of the new platform we invite you to join us and our community of like minded people with a purpose higher than themselves. A family of FreedomPreneurs™ fighting the status quo and creating a better future for each other and the world.
P.S. We are currently in the process of trademarking ‘FreedomPreneur™’ in the UK and are very excited about the movement that we are creating in London and the rest of Great Britain.